Ep. 528 - Unfiltered Realities: Navigating Social Media, AI, and the Authenticity Spectrum

Dive into the latest episode of the All Around Growth Podcast with host Rob Kaiser as we explore the intricate dynamics of Social Media, Marketing, AI, and the darker aspects of the online world in Episode 528. Join the conversation on our journey through life at York Meadow Farm, where we discuss the intersection of technology, authenticity, and personal growth. In this episode, we draw insights from our Patreon community and spotlight their contributions, emphasizing the importance of curiosity and genuine connections. Tune in for an engaging discussion tailored for the Gen X and Millennial audience as we navigate the ever-evolving landscape of our digital realities.

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Discussion Links:

Animal Sanctuary | Whispering Acres Farm Animal Sanctuary 

7 Rules to Follow When Marketing to Gen Z

What are the best ways to entertain and delight your audience with content marketing?

1000+ AI & ChatGPT Prompts for Social Media Post Generation

400 Best ChatGPT Prompts: The Ultimate Resource for Bloggers, Writers, and Content Creators

Hemingway App

Better Writing with the Hemingway App (Online Editor Review) 

💥 2024 Dream Activation Workbook
Clarify your dream, make a plan, and take action steps to make your dream come true. FREE DOWNLOAD🔥

York Meadow Farm: Lacto-Fermented Foods
Rich in probiotics, our fermented foods are also paleo and keto friendly. Eat a proper human diet.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Transcript

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SPEAKER_01 0:00

If we stand together, we'll never fall.

SPEAKER_00 0:09

Well, greetings and welcome to another episode of the All Around Growth Podcast. I am your host, Rob Kaiser, and I am stoked that you are here to join me on the ever-evolving journey of life here at York Meadow Farm. Every week we do a deep dive into one of the seven crucial areas that comprise our lives: financial, physical, personal development, family, spiritual, social, and career. And today we've got episode 528, and we're getting up close and personal with the world of social media, marketing, AI, and the not so sunny side of social media. Now, last week in episode 527, we took a deep dive into the spiritual side of things with an episode titled Exploring the Heart of Spirituality: Navigating Faith, Community, and Curiosity. We talked about the vital connection with friends, partners, or communities, and how curiosity is the key to actively engaging with your faith. Big shout out to Kiriyaki, our Patreon friend, who encouraged us to explore faith within our community. And last week's episode was special. It was a chance to discuss topics brought up by our Patreon family, letting the conversation flow naturally. So if you are so inclined to join in and be a part of everything that's going on over there, you can sign up for Patreon for free at patreon.com/slash allaroundgrowth. And for those of you who want to show some love and support to the show, please feel free to explore our paid membership tiers and become a contributing part of this awesome journey. Our community is growing, and I'd like to give a big shout out to Brian from the Lots Project, our newest subscriber, Sean, Kiriki, and Wayne from Flagged Route for being contributors at different levels. And if you're curious about joining them, then like I said, check out Patreon.com slash all around growth. This show is what it is because of our fantastic community, and it keeps evolving with the support of our Patreon family. So sign up for free or explore the paid tiers to snag exclusive content like yesterday's episode, only available on Patreon. There's also some behind-the-scenes stuff that's just for our Patreon supporters and stuff that is not shared on any other social media platforms. Now, let's smoothly shift gears into today's episode where we are getting real about social media marketing, artificial intelligence, and the darker corners of the online world. For our Patreon crew, you guys are catching this today, Wednesday, December 6th, 2023. And for everybody else, you will be tuning in on Monday, December 11th, 2023, or whenever it is in the future that you hit play. So thank you very much in advance for being a part of this awesome community. And let's go ahead and get into today's topic. Now, last week on November 30th, in the Telegram chat, I dropped a message that so that said, join me on the All Around Growth podcast next week, that is today, for a deep dive into social media and marketing. Inspired by Janine at Whispering Acres Farm and Rachel of Rewilder Life and Redemption Permaculture at the small town homestead, we will be unlocking the secrets of the rules of seven and sharing some savvy marketing strategies. Suggestions and questions from the Patreon audience is encouraged. And the Patreon post went a little bit deeper and read as follows. The discussion comes from my neighbor Janine, the owner of Whispering Acres Farm Animal Sanctuary. You can learn more about her at Whispering Acres Sanctuary.com. And last week I visited her property, toured the farm, and checked out her new barn that her and her husband Scott is building, which, by the way, is awesome. So if you want to learn more, follow her on social media, check out whisperingacrescanctuary.com, see the updates on the barn, check out all the cool things that she's doing, and learn more. But as we were talking, we got into talking about social media and the ins and outs of why we do things and why you know things that we don't do, things that we should do, and you know, I I I'm very much inspired by her and a lot of other people, and she mentioned something called the rule of sevens during our discussion, and it was something that I wasn't familiar with, so I asked her to send me a couple of links, and the whole idea of the discussion was reaching, you know, a first of all, connecting with the audience that we have, and then expanding to new audiences and exploring different platforms that you know we're not familiar with. So she sent me two links. One, which was a link to viralnation.com, and an article titled Seven Rules to Follow When Marketing to Gen Z, and also another article from LinkedIn, which was titled The Best Ways to Entertain and Delight Your Audience with Content Marketing, or what are the best ways to delight and entertain your audience with content marketing. So we're going to take a look at those articles. And guys, like I said, in the future, what I'd really like to do is share the screen with you as I review these articles and let you guys see exactly what I'm seeing, and eventually take these episodes and go live so that if there's something specific with what we're talking about, I can elaborate on that further. Guys, you're gonna hear my phone buzzing and beeping in the background during today's episode. There's a lot happening here on the homestead. Contractors are in queue, scheduled to arrive. I don't know what's happening when. So if today's episode sounds a little bit disjointed and maybe has an interruption or something like that, that's because it is disjointed and there may be interruptions. So please bear with the additional noise that you hear in the background. That's life on the homestead sometimes, and that is the nature of the show. But like I said, with additional support from Patreon, we're going to do a couple of things. We're going to increase the audio quality, and I will transition from the lapel mic, which I've historically recorded on, and get back to streaming with a better Audio Technica mic direct into the computer, video quality, and increased interaction with you guys. So if you liked what you saw before with the previous experiments, then please do consider subscribing to Patreon, supporting the show, and allowing that to happen. Now let's check out this article from Viral Nation titled Seven Rules to Follow When Marketing to Gen Z. And I'm going to go ahead and read the introductory paragraph, touch base on the seven rules themselves, and then conclude by reading the conclusion of the article. I'm not going to read the whole thing, that's a lot, and I don't want to spend your time doing that. But I will link to it in the show notes so you can see what I saw and read it in depth further and explore further if you like. The article begins by saying the term millennials has become increasingly common both in pop culture and online marketing circles. Though millennials are classified as people between the ages of 18 and 34, in reality, they are often older than that. Millennials are more accurately categorized as those between the ages of 26 and 42, which makes them the largest percentage of working age adults in the United States. Which brings us to the focus of our attention in this piece, Gen Z. Classified as those born after 1998, this generation has grown up surrounded by technology, and most of them can barely remember a time in their life where even the earliest forms of social media didn't exist. Also, this level of exposure makes traditional marketing efforts relatively useless to Gen Z as they have come to age in a time that has known nothing other than these rapid advances in technology. So in order to both capture and maintain the attention of Gen Z, you absolutely must be creative in your marketing endeavors. This new generation rivals the ever-popular millennials we mentioned. It primarily consists of a new breed of customer that needs careful consideration, sometimes adaptation when marketing to them. Here are some rules to live by when marketing to Gen Z. And like I said, I'm not going to read all of the rules and the specifics within them, but I will just read these seven rules and then conclude the article by reading the end of it, the conclusion of it. So rule number one, what's in it for them? Rule number two, you have to entertain them to reach them. Rule number three, video is king. Rule number four, they want information. Rule number five, they despise gimmicks. Rule number six, you have to meet them where they live. And rule number seven, you must use a mobile first strategy. So then the article goes on and talks about best practices for marketing to Gen Z and provides a lot of information in conjunction or following those seven rules. But basically, the article summarizes on quick tips that allow us to directly market to Gen Z ways to reach this growing demographic through utilizing social media ads, influencer marketing, and having creativity with all of that. So again, the focus is on the customer experience. And it the article closes out by reading marketers are behind the curve if they still subscribe to the notion of selling in the traditional sense. In today's world, it's all about persuasion, not product pitching. The marketing realm has pumped the brakes on the played out limited time offer style approaches, along with other tried and not so true marketing campaign tactics. Instead, they are beginning to market to Generation Z by providing quality customer service and enhanced customer experiences. And that is interesting because that is not necessarily how I think. I am, for those of you who don't know, I am in this weird kind of grouping of people called Xennials. Not quite Generation X, not quite millennials. Both my brother and my sister and myself are in this ex ennial, you know, uh grouping. My brother is probably the prime ex ennial candidate born in 1980. My sister is more along the lines of a millennial being born in 1983, and I am more along the lines of the Gen X crowd being born in 1977. But nevertheless, as far as my understanding is concerned, the whole ex ennial crew is people that were born in or from or during the years rather, 1977 and 1983. And generally speaking, most of us around that age are tuned into and geared towards the types of marketing that we grew up with. Because the reality is we are all at this point in our 40s or approaching 40s for those of us born this month, and that's tough. You know, we don't really identify with the Gen Z crowd, but it is a crowd that we need to understand better if we are not only creating content but running a business or doing something that requires reaching that demographic. And you don't necessarily have to be an entrepreneur, you don't necessarily have to be a content creator, you could be working for someone and trying to expand your audience. So whatever the case may be, I think this is a good article to read. Again, I will link to this article from Viral Nation titled Seven Rules to Follow when Marketing to Gen Z in the show notes for your reference. So check it out when you are listening to the show. The next article that Janine sent me was titled What Are the Best Ways to Entertain and Delight Your Audience with Content Marketing? Okay, so there are seven bullet points in this article. One, tell stories, two, use humor, three, add visuals, four, incorporate interactivity, five, experiment with formats, six learn from others, and seven, here's what else to consider. Now, we've got some again additional things to read and expand upon with regard to each of those bullet points. I'm not going to share each of those with you because there's a lot there, but there's a lot that you can learn from this article and a lot to take away and a lot to engage in from this platform that maybe not a lot of Gen Z people use, right? And this isn't specific to Gen Z, this is simply marketing the content that you create. So I'm actually going to explore this more because it allows you to earn a profile badge of content creator by contributing your stuff here. So if you're a content creator, if you're working for someone that creates content, you're looking to grow a little bit and do something, consider checking this out, and that is also a great way to start. So in addition to those two articles, I proceeded to continue asking the Patreon audience, what do you know about the rules of seven or the seven rules to follow with marketing? What topics would you like me to cover, and what questions do you have, or what should I look into for next week? And any input was welcome. Because the Patreon platform is new and there's not a tremendous amount of engagement from the Patreon subscribers. I've further prompted the conversation with a comment that read, What struggles do you have with social media? Well, I've got some links to discuss, like the two that I previously mentioned. I also wanted to discuss my challenges with social media, the struggle to use certain platforms in the issues with social media, primarily our focus on it and our detachment from reality. If you have any thoughts on this, now is the time to share them. Links that will be discussed in tomorrow's episode will follow. Or maybe that was next week's episode. It was a typo on my part. My apologies. But um one person proceeded to respond with a comment. Shout out Kiriki. Many thanks for your involvement on Patreon for driving the show in the direction that it's going. She went ahead and wrote, I hadn't previously heard of the rule of sevens, but some of this is really familiar and sounds solid. I do a little bit of social media for my work, and admittedly, my audience skews much older. There are a lot of guidelines in here that still pertain to them. Having some data on your customers is always helpful. For example, having a solid understanding of how many people read your emails on mobile versus desktop, or which social media channels really strike a chord with your audience. Personally, I struggle to feel good about spending time on social media channels that use a lot of ads, use algorithms like crazy to feed and filter content, or where people get super political without a lot of context or actual conversation. You probably know what social media pro um platforms she is referring to here. Now, furthermore, she writes, it is for this reason that I'm trying to write social media out of my career altogether with a goal of deleting a couple accounts like Facebook, specifically, probably the one that you had in mind. And she continues by saying, I've made some solid steps toward that goal in the past two years. Speaking as a human, not in the context of using social for business. Social media can help us connect to many people with one post, but the connection isn't always exactly quality, and it should not make up for connecting and experiencing fellowship in real life. That said, I do feel it's easier to have more authentic connection with folks on Telegram, especially in quote, community-focused chats. In my opinion, Telegram is the quote modern answer to internet message boards or forums of the 90s and early 2000s. I appreciate that advertising isn't a formal thing on that platform, and I hope it stays off there. What I have to respond to with regard to Kirayaki's comment was that or is that I agree with her 100% about Telegram. Telegram is an interesting platform, and for those of you guys out there who are not on Telegram, I agree with her that it does kind of have that feel of the message board and forums of the 90s. The groups oftentimes are small. There is um there's an easy way to search and find specific posts and and identify things that you maybe missed on. Even the way it functions when you're off of it for a period of time, you can do one of two things. Pick up where you left off and find and read the most current comment threads. It is just with a simple button click. There are some unique ways that you can navigate and move throughout it, and it's very easy to it's very easy to use, not just on your phone as an app, but it works great on desktop again through an app or through a program that you use independently of a web browser, and it's great for file sharing, voice messages back and forth. And also you can use it as a cloud of sorts. You can save messages, forward messages, send messages to yourself, and just keep things logged in a way that's easily accessible no matter where you are and what device that you're on. Moreover, because of its ability to be used on desktop and mobile phone, you don't have to use it on your phone. You don't have to put the app on your phone, but you do need a phone number for authentication purposes. But you don't have to use it on, and if you want to use it on your phone and not on your desktop, you can do that too. So there's different ways that you can use it. And you know, my understanding of this platform is that uh people seem to be uh kind of opinionated about it, and my conversations with people lead me to believe that the people who have opinions about it uh feel as though that there is a type of person that uses this platform. Now they don't use it themselves, they just have opinions about who does. And I think that's kind of weird, but nevertheless, my family uses it. We have a general family chat, which is a group message, and we use it because it's easy to house a lot of information there, and the message threads remain. So if you get a new phone, um you know you're not losing all of that content that was previously there. Everything in Telegram is cloud-based, and you also have the ability to export your message threads and all of the information that you had previously shared. So it's a great platform that is there. There are some updates to it that make it more social media-esque, but like Kiriki wrote, I hope that it stays the way that it is without advertising, because that is a nice thing. There's a lot of ads out there, and you know, we're inundated by advertisements everywhere, and this is a platform where you will not find that.me slash allaround growth. Go to your internet browser, type t.me slash allaroundgrowth, and begin interacting with us there. You will find more people that are active on Telegram, and that is without a doubt the most active social media platform that our audience is engaging with and on. Yes, you can find the podcast on Facebook, you can follow the podcast on Instagram, you can follow the podcast on Twitter, but it lacks the A, it lacks the quantity of engagement that we have on Telegram, and without a doubt, it also lacks the quality of engagement that we have on Telegram. Through Telegram, I've gotten to know a lot of people, have conversations with people on the phone, zoom calls with people from the audience, and also have had the opportunity to meet several people from the audience in person. So this is a great way that you know facilitates that.me slash allaroundgrowth. I shared the Patreon post in the Telegram group later that day last week on the 30th, and the discussion on social media marketing and you know different ways to you know market and reach audiences led to some discussion about AI. And Letty Lou, um who is very active in many different groups, many different podcasts, and you know does some pretty good work with her own side hustle. Wrote, playing around with Chat GPT this morning to draft some emails. I'm not completely digging it, but I think the more I mess around with it, I'll figure out the best way to tell it to do just what I want it to do. And I responded by telling her in writing that it's a good way to get new phrasing and ideas because I began using it for emails and to assemble social media posts, etc. I also use it from time to time to reframe or rewrite uh podcast descriptions, and it is a good tool to take my oftentimes scattered ideas and assemble them in a way that is a little bit easier to digest. One of the things that it did recently was I I wrote an email for York Meadow Farm and asked it to rewrite the email, and I think I prompted it to write the email in an easily readable way to the common email, newsletter, subscriber, so on and so forth. Um and what it did was it took my email and put it into seven bullet points that were easy to read and specifically easy to read on a mobile device, and gave me some good, you know, food for thought on how to assemble what I had written. So I used that and you know, changed it up a little bit, inserted some pictures, some links, and things like that, and it's become a very useful tool for me. Um, there are a lot of people using it in a lot of different ways, and um Kiriyiki followed up and said that she had a couple of resources for prompts, the prompts that I was previously discussing. She wrote that they were helpful in understanding how to communicate what I was looking for copy-wise to the chat GPT bot. Now I she said she furthermore wrote, I provided my copy and the chat GPT copy to a colleague a couple of times, and each time she'd picked the bot, and that she got a laugh out of that for sure. So clearly, the you know what we commonly call AI is really more machine learning that uses its inputs to create and generate the output, which is what we receive. And what seems to be occurring is that it is learning the machine, the algorithms, the program is learning what the reader wants. Okay, and is that good? Is that bad? That's a topic for another time, but it is a valuable tool that can be useful. I responded to her comment by saying that I need to look into this a little bit further since I'm using it. And I asked her to share anything here or any ideas that she has regarding the researching of prompts, and she proceeded to drop two links. One was titled 1000 plus AI and Chat GPT Prompts for Social Media Post Generation. This is an article from socialbee.com. And again, I'm not going to read the whole thing, but I will link to it in the show notes because there are a there is a lot. And the article starts off by reading Artificial Intelligence or AI has re-revolutionized the way brands and marketers create and plan their social media content. While human creativity and editorial input are still the most important aspects of content creation, AI can certainly assist and enhance the process. Using any type of AI writing tool comes with a considerable learning curve. Figuring out how to communicate with AI can be a daunting task, and the endless possibilities it presents can easily become a blockage in the content creation process. But don't worry, we have prepared a comprehensive list of AI commands you can use to create social media posts with the help of your favorite writing tools, ChatGPT included. Now, the it it the article goes on and explains what is an AI writing prompt, how to write the perfect AI social media writing prompt, how to create social media posts, and prompts for creating all types of different social media posts. Different posts like promotional, social media ads, fun social media posts, educational social media posts, interactive social media posts, inspirational social media posts, company-related posts, holiday posts, and prompts for different platforms, prompts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile posts, TikTok posts, YouTube posts, so on and so on and so on. Prompts for small businesses, business coaches, lifestyle coaches, real estate, nonprofits, entrepreneurs, marketing agencies, authors, accountants, restaurants, fitness trainers, photographers, you get it. Okay, that is just a snapshot of what everything is all about. And this is a great article and a long article that has a lot of information. And like I said, I will go ahead and share this with you so that you can see for yourself what it's all about. And basically, the article summarizes with it's safe to say that AI writing tools are here to stay. So if you want to remain a productive and efficient content creator, it's important to take advantage of the technology available today. While there are some drawbacks to using AI writing tools, these potential issues can easily be combated with a bit of research and editing. And remember, if you want to take your social media strategy to a whole other level, start working on your list of AI commands. The better you become at communicating with AI, the better your social media content will be. And again, I agree with that because when I started using it and began prompting it myself, I found that social media posts became a little bit easier to read, a little bit easier flow, the use of emojis, the ways in which they would catch content. And the more I did it, the more I realized that some of the other small businesses that I follow are most likely doing the same because it looked the same, it appeared the same, there were a lot of similarities, and you know there are pros and cons to that, but I think there's I think the pros outweigh the cons, and I'm going to continue to do set do that. So this article is a great resource on how to continue doing that and how to do it better. And the um the other article that she shared was an article from lauryballin.com, and the article was titled 400 Best Chat GPT Prompts, the ultimate resource for bloggers, writers, and content creators. Now, ChatGPT is not the only AI or machine learning platform available out there. There are others, but this is the one that I'm most familiar with, so this is what I'm talking about. And the article begins by saying, Welcome to our comprehensive selection of the best chat GPT prompts for bloggers, writers, and content creators. Whether you're seeking inspiration, battling writer's block, or looking to enhance your creative process, our collection of 400 top-notch chat GPT prompts is designed to ignite your imagination and propel your content to new heights. With these carefully curated prompts, you'll discover a wealth of thought-provoking ideas and engaging topics to captivate your audience and produce exceptional blog posts, articles, and creative works. Get ready to unlock your creativity and dive into the world of the best Chat GPT prompts, tailored specifically for your content creation needs. Now, um something else came to mind as I am doing this, and I'm going to touch on this in a little bit, but um this article goes on to explain all of the different prompts that there are. There are different categories that you can use, different ways to filter them. There's blogging prompts, there are business strategy prompts, there are all sorts of prompts for all different things and examples of things that you could prompt Chat GPT with. Prompts for creating and improving blog titles, prompts for rewriting paragraphs, product comparisons. Again, there's there's all sorts of stuff here. So the article concludes by saying these prompts can help you come up with ideas for blog posts on a variety of topics. You can use them as is or customize them to suit your specific needs or interests. For example, if you're a blogger in the fitness industry, you might use a prompt like what are the best exercises for building muscle to generate ideas for posts. Um and or you know, alternative, okay. I read that wrong, but you get the point. Alternatively, if you're a food blogger, you might use a prompt like what are the best recipes for a vegan Thanksgiving to come up with ideas for holiday themed content. Again, guys, there's just a lot of there's a wealth of resources in these two articles. 400 best chat GPT prompts, the ultimate resource for bloggers, writers, and content creators, and also the article titled 1000 plus AI and Chat GPT prompts for social media post generation. Now, this has become or seems to be somewhat of a controversial topic, the chat GPT and AI usage. Okay, and I understand that. I don't know. You'll have to let me know. And if you want to do a deeper dive into the whys and the hows, and ask specific questions and drive this show forward and discuss any of these in detail, then join the Patreon um uh page at patreon.com slash allaround growth. Like I said, you can join for free or support the show at any number of tiers, and with your support, you can drive the show. So, again, just another way to get involved and take the show in whatever direction that you want. I am here doing this to serve you. So if you want something discussed, you want resources on something, then by all means consider participating in the show in that way at whatever level you like, and you can do exactly that. Now, there may be some people listening out there that do not want anything to do with chat GPT or AI or machine learning in any way, shape, or form, and that is totally understandable. All that said, there is something called the Hemingway app, okay? And it is the Hemingway editor, and what it allows you to do is simply write your text in there, and what it does is it highlights your text and in a number of different ways. It shows you when you are using multiple adverbs, using a passive voice, uh identifying when things can be written a little bit more simply, identify sentences that are hard to read and very hard to read, and I'm going to try to explain this in a little bit easier way. So um what Albuquerque Public Schools writes on this, and I'll link to all these articles and the Hemingway app in the show notes, is they write it might be easy to overlook readability when discussing accessibility. In reality, readability is foundational to accessible content. Content should have a middle school reading level. All right. Middle school reading level. Copy and paste the text into the Hemingway app and get immediate readability feedback. You know, it will identify the grade reading level of the writing, highlight and use of passive voice and adverbs, will provide simpler alternatives for complex or lengthy words, and spotlight difficult to read sentences. There's also a video that shows how the Hemingway app works, a link to that video as well. And it is it's a good way that allows you to improve your writing, your writing without using it in conjunction with Chat GPT or AI. So consider checking this out if you want to improve your writing by putting in your writing in this app and seeing what happens. Or use this in conjunction with ChatGPT to take something that was generated from the Borg and make it your own. There's all kinds of ways that you can use all of these different tools, some of these different tools, and improve whatever it is that you're trying to do to reach whoever it is that you're trying to reach. So, all that said, there's a list of resources, multiple links that I'm going to link to in the show notes for your reference. And finally, before I conclude, I'm going to talk about what I call the not so sunny side of social media. Okay. And real quick before I do that, there are paid subscriptions to OpenAI, and you know, you get what you pay for, and eventually there's probably going to be open source alternatives to this. So stay tuned for what the future has in store. But I don't think that this is going anywhere anytime soon. And I think this is something to learn, something to be aware of. And at the very least, whether you want to use it or not, it's worth learning about because it's not going anywhere. And a lot of the content that you consume is probably being generated by someone who is actively using these tools. So learn about them, make your own decisions, do your own research, use them or don't. I don't particularly care, but at least this episode and the links therein will provide you with the opportunity to do all of that and more. So, the not-so-sunny side of social media. Here's the deal. I've had a couple conversations with people out there in the audience. You know who you are, from the audience and beyond about social media. Most of us, people like me, Gen Xers, Xennials, and even the boomers to a certain extent. We've all come to use Facebook, and that has become the kind of the predominant social media platform that many of us use. Younger people and a lot of other people have grown to use and like Instagram. Instagram is primarily driven by photos with accompanying text. There's less links and resources that are available and can be used in conjunction with your posts. And it operates a little differently. Even though they're both owned by Meta. Parent company of Facebook and now Instagram, they operate very differently, and they have a different demographic using them. Okay. Younger generations seem to be drawn more towards platforms like TikTok. And then there's an entirely different demographic of people who don't use Facebook or Instagram but have grown to prefer Twitter. And I first created a Twitter account in 2009. I like Twitter. It's changed a little bit since Elon Musk purchased it earlier this year or late last year. I don't remember exactly when that was, but that's neither here nor there. It still operates in a very similar way, but there are some distinct differences, some good, some bad. It is what it is. I experimented with TikTok. I did so with this podcast, and you can still find the TikTok channel, or whatever it's called, out there, and you can see some of the things that I did. I found it difficult to use. I didn't want to get over the learning curve, and therefore I stopped using it. Conversations that I've had with people have indicated that the engagement on Facebook groups is on the decline. Less people are interested in creating posts and responding to posts because more people simply want to consume content. And that's not surprising because we live in a consumptive society. We are consumers. We consume. We consume, we consume. Fewer and fewer people are creating because more and more people are consuming. And that's just a fact. Well, maybe that's more my observation, but that's. I believe that if there were some metrics that could be put to this, we would find that more people consume than create. So we need the consumers. We, the creators, need the consumers. And in the same way, the consumers also need the creators. Because consumers can't consume the consumers. That is a that's a that's an unsustainable model. But if you're only creating content and putting it out there for a very specific audience, you're you you may reach a point where you wonder why you're doing what you're doing, and what the point of it all is. And that's something that I've done, and I think a lot of content creators that that that's that's that's a conclusion that a lot of content creators have reached. Like, why do I do what I do? What's the point? Who am I reaching? What am I doing this for? And that's because we have chosen to limit ourselves because, well, TikTok or whatever platform doesn't doesn't it doesn't it doesn't align with my with with with my moral values or you know a lot of the things that I hear is well I don't use TikTok because China. Oh okay, alright, alright. I don't use Gmail because Google. Okay, alright, alright. I understand where people who say those things, I understand, I guys, I understand where you're coming from. I really do. But I think the reality is when companies do the things that they do with tracking and selling our own personal data, it's not because they're concerned about our dialogue about overthrowing the government, right? They're concerned with our dialogue about what it is that we're doing, words that we're using, ways that they can target us with advertisements so that we can spend more money because we are all consumers. They're not tracking us because they're trying to put us behind bars in a cage. They're tracking us because they can profit from us and they need us, they need our money, they need our taxes, and we serve everyone better when we act and behave as the parasites that we are because we feed off them. Right? That's it. If you want to have in-depth conversations about nefarious topics, like overthrowing the government or engage in discussions about flat Earth or you know, whatever, meet up with people in person, put your phone in a Faraday cage bag, leave it in the car, leave it at home, do whatever it is that you need to do in person in a great way that you can have the discussions that you don't want to have via email or via social media or whatever, or text messaging is to go meet with people like the free the people that are involved and interested in the Freedom Cell Network. You'll find your people there. But you got to go out and you gotta meet people. If you want to learn more about the Freedom Cell Network, then go to freedomcells.org. If you want to learn more what's happening here in Northeast Ohio about the Freedom Cell Network, then go to medinafreedomcells.org and learn about our meetups and learn what's happening in our community and come participate with us here in Northeast Ohio. If you're not in Northeast Ohio, then go to freedomcells.org, find people in your local community, get out and discuss the things that you don't want to discuss via email, text, or anything online. Easy. But try not to get overly concerned about the use and absorption of your data by the powers that be. Because the reality is if you have a smartphone, your data is being used and manipulated and sold, and it's not being used against you, it's being used for them because they profit off of us. I understand that there are some things and some topics of discussion that we may want to keep offline and have those conversations and discuss those topics offline, in person, via platforms like Freedom Cells. Freedom Cells, the Freedom Cell Network, again, like Telegram, is one of those things that a lot of people have opinions about when they know nothing about it because of its name. Freedom Cell. Terrorist Cell. Nefarious. Sounds bad. Sounds like a bunch of people talking about bunkers and hiding out doing nefarious things. Okay, whatever. Like if those pe if peop if if people are reaching those conclusions without exploring any further, then like I don't really want them at events. Because there's a lot of people out there that are creating freedom cells that are dedicated to homeschooling. There's a lot of people out there that are creating freedom cells that are dedicated to community farming, community involvement, entrepreneurship, small businesses, spirituality, physical health and well-being. Basically, everything that this show is all about, that's what many people in the freedom cells are doing. Yes, you'll probably find people in the freedom cells that are looking to meet to overthrow the government and do whatever. I don't know. I don't hang out with them. And you don't have to either. But it's a great way to utilize that social media platform and connect with other people there. But I digress. Is that if we want to improve and grow the things that we're doing, we have to follow seven different rules and and show them what's in it for them, entertain them, implement video in our content, understand that people consuming it want information, do it without making it gimmicky, have to meet them where they live, and ultimately use a mobile first strategy because the reality is we are all on our phones. And I think this applies to Gen Z, Millennials, Gen X, Boomers. Everybody's got a smartphone. I know people that don't, okay? And the people that don't have smartphones, they aren't on Facebook, they aren't they they they aren't on social media at all. They do check emails every once in a while, but generally those old school people that don't have smartphones, if you want to get a hold of them, you pick up the phone and you call them, which is becoming an antiquated thing in and of itself. People don't even want to have conversations anymore. And that's a large part of why I do this show. Because I can have a conversation without having a conversation, and that's kind of weird, and that's why I'm doing some of the things that I'm doing with Patreon, so that I can actually engage with you, the people that engage with me, so we can have conversations together, learn from one another, grow together, and create content together to reach more people. Because we're all searching for something, we're all longing for something, we all want something more. We want to grow, we want to grow all around. And so sometimes, in order to do that, we have to do things that are uncomfortable, and sometimes when it comes to growing our audience, marketing for business, for the content we create, or just to grow and expand our social circles, we've got to get uncomfortable, and sometimes that involves using platforms that we don't want to use, doing things that we don't want to do, and getting comfortable being uncomfortable. So, guys, I hope that you found this episode on social media, marketing, AI, and the not so sunny side of social media helpful. I hope you found the resources helpful. Again, if you like what you hear, you want to support the show, go to patreon.com slash allaroundgrowth. And thank you so much for your input. I look forward to catching you next week. And this is Rob Kaiser, and thank you.

SPEAKER_01 57:35

I want to try.